Client:
Hair by Carleigh
Scope of Work:
Website Design
This project showcases a winning strategy for service based businesses looking to boost their online presence by combining a visually appealing and user-friendly website design with robust SEO implementation.
My design strategy for HairbyCarleigh was all about creating a captivating and functional site that truly reflected her brand and talent. This involved a carefully curated color palette, engaging imagery of her work, and elegant typography to create a cohesive and attractive visual experience.
The primary goal was to create a digital salon experience that not only enhanced her professional image but also served as a compelling showcase for her services.
Strategy & Execution
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Designed and built a visually appealing and intuitive website on the Squarespace platform, tailored to showcase the hair stylist's brand and services.
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The website clearly presents a full range of services, allowing potential clients to easily understand offerings.
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Key sections of the site were dedicated to showcasing the stylist's skills and experience, building trust and credibility with visitors.
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Implemented SEO best practices directly within the website's structure and content.
This included:
Optimized Website Structure: Ensuring a logical and crawlable site layout for search engines.
Strategic Content Integration: Incorporating relevant keywords naturally throughout the site's text, service descriptions, and blog posts.
Targeted Keyword Implementation: Researching and applying high-volume, relevant keywords to improve search engine visibility for specific services and location-based searches.
