Client:
Empower Therapy Group
Scope of Work:
Brand Identity
This project demonstrates a successful approach for a new therapy provider to establish trust and credibility within a specific local community.
This was accomplished by creating a brand identity that feels both expert and deeply personal.
Empower Therapy Group is a Midlands-based applied behavior analysis (ABA) therapy provider. Founded in 2023 by two Board Certified Behavior Analysts (BCBAs) with a combined 16 years of experience, they recognized a need for increased access to services in a historically underserved area of South Carolina.
My task was to craft a brand identity that would resonate with the local community and communicate the group’s compassionate and professional approach. It was crucial to capture their deep-rooted commitment to the people and families of the Midlands, a place they call home.
This project was a collaboration focused on building a brand that not only highlights their extensive expertise but also embodies the personal dedication and meaningful change they bring to their clients. The resulting brand identity helps Empower Therapy Group connect with the community they serve, positioning them as a trusted and accessible provider.
Strategy & Execution
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Developed a comprehensive brand identity that established a professional, trustworthy, and compassionate presence.
Logo Design: A custom logo featuring a soft rainbow was created to reflect the group's mission of building bright futures and empowering individuals and families through meaningful therapy.
Color Palette: A soothing and approachable color palette was selected to convey a sense of hope, care, and professionalism. The palette includes a soft cream, blush pink, a calming green, a gentle blue, and a cheerful yellow.
Typography: We chose a clean and modern typography that is both professional and easy to read, ensuring all brand communications are clear and accessible.
Tone: The brand’s tone is empathetic, knowledgeable, and community-focused, reflecting the founders' personal connection to the Midlands.
